Comcast Launches XFINITY Brand in Twin Cities Market

SAINT PAUL, MN – September 16, 2010 – Comcast, the nation’s leading provider of entertainment, information and communication products and services, announced today the launch of XFINITY in the Twin Cities market. XFINITY marks the beginning of a whole new era of innovation for Comcast as we transform the customer experience by providing more choice, more convenience and more control for our customers over their entertainment, information and communications needs.

With the launch of XFINITY in the Twin Cities, Comcast is re-branding its products and services to: XFINITY TV, XFINITY Voice and XFINITY Internet. With XFINITY, Comcast continues to evolve and innovate and bring new and enhanced cross-platform services including:

  • 100+ HD Channels, increasing the number of HD choices to beyond 5,000+ in the future
    • Comcast now provides more than 100 HD channels for customers across most portions of the Twin Cities metro area as a result of the World of More digital enhancement project
  • More Video On Demand choices increasing to 20,000 and beyond
    • Comcast already provides far more video on demand choices than the competition
  • FANCAST XFINITY TV, with thousands of choices available online, at home or on the go.
  • Even faster residential Internet speeds in the near future – up to 100+ Mbps
    • Comcast already provides 50 Mbps Internet service to homes and 100 Mbps service to businesses throughout the Twin Cities metro area
  • New converged and wireless features that let our customers’ TV, phone and Internet work seamlessly together in new and innovative ways.

The XFINITY brand stems from our vision to bring more content to our customers across a variety of platforms. Comcast CEO Brian Roberts first introduced this idea in 2008 at the international Consumer Electronics Show; that idea has now become reality with XFINITY. While Comcast remains the name of the company, XFINITY is the new brand for our industry-leading technology platform and cutting-edge products and services.

“With XFINITY, Comcast continues to evolve and innovate and bring new and enhanced cross-platform services to customers in the Twin Cities area and across the nation, said Bill Wright, regional senior vice president of Comcast Twin Cities. “XFINITY represents the future of Comcast and the promise to our customers that we’ll continue to innovate.”

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is one of the nation’s leading providers of entertainment, information and communication products and services.  With 23.2 million cable customers, 16.4 million high-speed Internet customers, and 8.1 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast’s content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast’s Internet businesses, including Comcast.net ( HYPERLINK “http://www.comcast.net” www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wachovia Center, and manages other facilities for sporting events, concerts and other events.

Comcast serves more than 556,000 customers in 113 communities throughout the Twin Cities, Greater Minnesota and Western Wisconsin. Comcast, whose regional headquarters are located in downtown St. Paul, employs more than 1,900 area residents.

For more information about Comcast’s products and services in the Twin Cities, please call 651-222-3333, or visit the company’s Web site at www.comcast.com.

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